Organization:Forum for Corporate Directors

Event Name:Building Strong Brands. Professor Imram Currim

Date:Oct 20

Time:2:00pm – 6:00pm

Cost:$250 per individual session

Location:UC Irvine, The Paul Merage School of Business

Email:bjpoland@uci.edu

Contact:Beverly Poland 949-824-4943

Website:http://www.gsm.uci.edu/ExecutiveEd/

Description:
One of the most distinctive skills of successful senior managers and marketers is their ability to create, maintain, enhance and protect brands. This session will address brand definition, how branding works and the important decisions necessary in developing a branding strategy.